How Google's Latest Algorithm Update Affects Your Rankings

Google's algorithm updates can significantly impact your website's search rankings. Understanding these changes helps you adapt your SEO strategy and maintain—or improve—your visibility.

What Changed in the Latest Update

Google's recent core update focuses on rewarding helpful, people-first content while reducing low-quality, AI-generated spam. The update emphasises genuine expertise and original insights over regurgitated information.

Key Areas Affected

• Content Quality: Thin, repetitive, or unhelpful content is being demoted
• User Experience: Sites with poor navigation or intrusive ads are penalised
• E-E-A-T Signals: Author expertise and site authority matter more than ever
• Originality: Unique perspectives and first-hand experience are rewarded

How to Recover If You've Been Hit

If your rankings dropped after the update, here's what to do:

1. Audit your content for quality and relevance
2. Remove or improve thin, duplicate, or outdated pages
3. Add author bios and credentials to build trust
4. Improve page speed and mobile experience
5. Focus on creating genuinely helpful content

What This Means for Your Strategy

The direction is clear: Google wants to surface content that genuinely helps users. Focus on creating valuable, original content from genuine experts, and you'll be well-positioned for future updates too.

Looking Ahead

Algorithm updates will continue, but the fundamentals remain constant: create excellent content, provide great user experience, and build genuine authority in your niche.